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It depends on wether you’re actually concerned about the animals, or about yourself.
If you’re concerned about the animals, 100 people reducing by 10% is exactly as good as 10 people reducing by 100%. The difference is, 10 people don’t have to feel guilty. But no animal benefits from that.
Those 100 people would still be eating 90% as many animals as they were before. People don’t need to eat animals to live, so expecting praise for eating 10% less is pretty funny.
It’d be like a criminal deciding to decrease the amount of crimes he commits by 10% and expecting people to encourage and praise him.